Fleet Owner Magazine: Estes Taking Back Control


fleet_owner_magazine_logo.pngIn January, Cellcontrol was featured in the story, Estes Taking Back Controlin Fleet Owner MagazineThe article details the journey of Cellcontrol client Estes Services as they saught to combat distracted driving in their fleet. An exerpt is below with a link to the full story.

Around the latter half of 2015, the leadership at Estes Services began to notice an increase in collisions and a 'murmur' of negative feedback from other drivers on the road. Being an HVAC company with heavily branded vehicles showing phone numbers, the company looks for and processes that feedback. 

Screen Shot 2018-02-06 at 3.22.53 PM.pngEstes first set up a basic driver scorecard system based on GPS info, which could detect and show things like speeding, hard braking and hard acceleration. But employees' first skill set is whatever their discipline--plumbing, HVAC or electrical work--is, with driving being a secondary function, and there are labor shortages in all those disciplines. "We can't afford to just say, 'You do a great job, but you drive our vehicles recklessly so we're just going to move on to the next guy,'" explained Joel Heller, team leader for the residential side of the business....

So 2016 started off on the wrong foot for Estes, which was informed then that its insurance coverage might not be renewed or the company would face very steep increases due to too many accidents that were attributable to Estes drivers. There had been 17 such collisions in 2015. 

The company shopped among other insurance carriers for one that would offer more help finding a solutions, and another insurer suggested an in-vehicle systems, or Cellcontrol, an application-based product designed to prevent distracted driving...

Cellcontrol allows the customer or employer to configure what a smartphone or other mobile device can do in a moving vehicle, and it works with Apple or Android devices..It can function as an app-only product or be paired with a solar recharging, battery-powered device that sticks onto the vehicle's windshield and triggers the Cellcontrol app so it's working only when the smartphone or mobile devices is within the vehicle.

Estes chose to use the proximity-sensing trigger hardware to engage Cellcontrol only when devices are being used in its fleet vehicles. The policy is clear: Cellcontrol must be installed on company phones as well as any personal phones or mobile devices that are brought into the workplace. But whatever the potential solution to the distracted driving-related crashes was going to be, "it could not restrict the way we do business," Heller emphasized.

[Cellcontrol] worked: Estes is now back on track with a precipitous drop in collisions. "The results speak for themselves," said Heller. In 2015 we had 17 accidents...in 2017, we only had one."

To read the full story, click here or to download a PDF, click here.

Ready to take back control of mobile distractions in your fleet? Click here for more information on how Cellcontrol works or email sales@cellcontrol.com to set up a webinar.