Have you ever sat on a three-legged stool with just two legs? Didn’t work out so well, did it? The same outcome befalls fleet managers that don’t use technology to enforce the elimination of distracted driving.
The stool has three legs for a very good reason. Each leg accepts an equal and balanced amount of the weight it supports and each leg is equally important and useful. You just shouldn’t rely on two alone.
TRAINING IS A START
The classic approach to eliminating distracted driving is to focus on education. Having proper training programs for your drivers, holding regular safety classes to focus on the dangers of texting and driving, alongside a published company policy prohibiting the use of cell phones while the vehicle in motion, are all important first steps. They also are not enough.
LAWS ARE IMPORTANT
Governments have gotten into the act and brought on a second and important leg with compliance regulations and laws to protect the public from drivers that are operating commercial vehicles while distracted from their mobile phones. This is also a useful and purposeful second leg to the stool, though it relies on the authorities to police the drivers and too often, they can’t be everywhere and distracted driving is at epidemic levels. Even with laws and the ability to enforce them in place, according to the AAA Foundation for Traffic Safety, self-reported distracted driving has risen more than 30% since 2013. Compliance regulation and laws are simply not enough.
TECHNOLOGY IS KEY
Just like a two-legged stool, relying on education and laws alone is failure. The only way this stool stands up is if companies bring in technology solutions to combat this growing business problem. Having businesses adopt technology platforms that can control policy settings dynamically on the phone while the vehicle is in motion, coupled with robust management console control and reporting of the system, is the only way to truly eliminate distracted driving.
Are you sitting on a two-legged stool?