PRESS RELEASE: ATrack and Cellcontrol Officially Announce Strategic Partnership

ATrack Logo

TAIWAN–June 11, 2013–
ATrack Technology Inc, one of the first Telematics hardware manufacturers to have launched a Bluetooth enabled OBDII device based on WCDMA/CDMA2000, and CellcontrolTM, the world’s leading technology to stop distracted driving, have officially entered into a strategic partnership. With mutually complementary technologies and the common goal of helping our roads become safer, the two innovative companies’ alliance will deliver a powerful combined solution to enhance motorist safety and enforce distracted driving policies for the world’s fleets.

According to distraction. gov, in the U.S. alone, more than nine people are killed and 1,060 more are injured every day in crashes that involve a distracted driver. Further, drivers who use mobile devices are four times more likely to get into injurious crashes, yet one third of drivers admit to texting and driving. ATrack and Cellcontrol’s partnership signifies another step towards helping drivers become more responsible behind the wheel. Safety is priceless and non-negotiable.

About ATrack

ATrack specializes in Telematics hardware designing and manufacturing. Our core R&D team has over a decade of industry experience, and our professional Technical Support team delivery unmatched responsive support. In addition to a wide range of products, ATrack has been particularly successful in providing customized firmware/hardware solutions to help our clients win different projects in this dynamic market. Through continuous commitment to valued clients and Telematics industry, we are recognized as the most advanced manufacturer out of Asia and a proven reliable hardware partner. ATrack is backed by ADATA Technology, one of the world’s largest memory and flash product manufacturer.

About Cellcontrol

Established in 2009, Cellcontrol is the world’s leading technology to stop distracted driving for vehicles ranging from passenger to commercial trucks. The company’s patented non-pairing Bluetooth signaling technology integrates directly with a vehicle’s onboard electronics, and eliminates a driver’s ability to talk, text, email and browse on multiple devices while the vehicle is in motion. Cellcontrol’s technology has been recognized by the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies. For more information on the Baton Rouge, La.-based company, visit www.cellcontrol.com and follow @Cellcontrol.

PRESS RELEASE: Cellcontrol Unveils Groundbreaking Driver Identification Technology

CellcontrolTM Unveils Groundbreaking Driver Identification Technology at CTIA 2013TM

DriveIDTM accurately identifies who sits behind the wheel and only disables the driver’s mobile devices

LAS VEGAS (May 21, 2013) – Today CellcontrolTM, the world’s leading technology to stop distracted driving, unveiled the industry’s first and only driver identification platform, DriveIDTM, at the mobile industry’s largest event, CTIA 2013TM.  This groundbreaking technology allows Cellcontrol to accurately detect who sits in the driver’s seat, and only apply a safety policy to that individual’s mobile devices – leaving passengers free to talk, text, email and browse.

With the addition of DriveID, Cellcontrol continues to overcome industry usability challenges – providing the accuracy required for user-based insurance (UBI) programs and deeper distracted driving intelligence to protect drivers and their passengers.

According to distraction.gov, more than nine people are killed and 1,060 more are injured every day in crashes that involve a distracted driver.  Further, drivers who use mobile devices are four times more likely to get into injurious crashes.  Through its cutting edge, non-pairing Bluetooth signaling technology, DriveID brings a user-friendly distracted driving solution to families and fleets.

“The future of UBI and distracted driving prevention relies on intelligent driver identification – and we’ve accomplished just that with DriveID,” said Joe Breaux, chief technology officer of Cellcontrol.  “Our company continues to innovate the industry through technology and usability advances, and we look forward to bringing DriveID to the marketplace in the coming months as we continue to reduce the number of preventable auto crashes.”

In the second half of 2013, consumers and fleet administrators can purchase a solar-powered DriveID standalone device, which is simply placed on a vehicle’s windshield. This device will integrate with Cellcontrol’s signature non-pairing Bluetooth technology to enforce usage policy, score usage, and/or audit usage of only the driver’s phone.

For more information, visit cellcontrol.com/driveid

About Cellcontrol
Established in 2009, Cellcontrol is the world’s leading technology to stop distracted driving for vehicles ranging from passenger to commercial trucks. The company’s patented non-pairing Bluetooth signaling technology integrates directly with a vehicle’s onboard electronics, and eliminates a driver’s ability to talk, text, email and browse on multiple devices while the vehicle is in motion. Cellcontrol’s technology has been recognized by the Consumer Electronics Show and the National Traffic Safety Institute, and is used by families and Fortune 500 companies. For more information on the Baton Rouge, La.-based company, visit cellcontrol.com and follow @Cellcontrol.

Media Contact: Jessie Hoggard | jesse@latechpark.com | 225.215.0079

Cellcontrol™ Expands Usage Based Insurance Potential By Adding Distracted Driving Protection

Insurance carriers that integrate Cellcontrol’s patent protected technology into their UBI platforms can expect greater consumer interest, faster program adoption, and consistently lower loss ratios.


CHICAGO, IL. March 15 — Cellcontrol™, the industry’s leading developer of distracted driving solutions, announced today at the Insurance Telematics USA 2012 conference that it has successfully proven its ability to integrate its technology into third party hardware platforms targeting the consumer-focused usage based insurance markets. Usage based insurance (“UBI’) platforms, such as Progressive’s well-advertised Snapshot program, are growing rapidly in this country because they reward safer drivers with lower insurance premiums. Already widely adopted in Europe, UBI is becoming a critical competitive offering for consumer insurers in the US and almost every major underwriter is currently believed to be launching or at least investigating these platforms. Cellcontrol’s distracted driving technology specifically addresses one of the greatest safety risks on the road today, and its inclusion as a component of UBI platforms will drive success for insurers offering such solutions.


UBI platforms are almost universally based on a hardware device that plugs into a vehicle’s onboard diagnostics (OBD) port which then communicates driving habits to the insurer using a built-in cellular modem or via scheduled data uploads. The insurer then uses this data to risk-adjust insurance premiums. Cellcontrol’s technology works in concert with these devices by either using the device’s cellular communication to trigger a phone-based distracted driving application or, by leveraging the Bluetooth capabilities of certain devices to send a trigger signal within the vehicle cabin. Integrating Cellcontrol into a UBI platform results in safer driving habits because the driver is unable to use their phone while driving, except when in a safe and approved manner.


Cellcontrol has been actively working with select insurers to integrate its technology into their offerings and, has recently demonstrated its ability to work in multiple environments and with multiple hardware and software platforms. This integration capability is further boosted by its unique patent protection, which provides only Cellcontrol with freedom to operate and offer a distracted driving solution that links a vehicle to a mobile phone, whether via a vehicle head unit, an OBD device or any other form of telematics trigger. This patent protection is a part of Cellcontrol’s licensing program with UBI insurance partners. “By offering our technology to insurance partners, we believe we can deliver safety leadership to the industry and build truly effective solutions for incenting safer driving,” said Chuck Cox, COO of Cellcontrol. “In addition, there are virtually no upfront manufacturing or technology development costs for an insurer to add this capability because our solution was developed for adaptability and ease of integration. Any UBI platform that an insurer offers in this fashion will work immediately with the Cellcontrol app that runs on mobile phones, tablets, laptops and other handhelds. No other technology can match our patented approach, and only Cellcontrol can give insurers the ability to build in this powerful safety feature. Insurers can expect lower loss ratios as drivers behave more safely, and this is our ultimate objective.”

About Cellcontrol

Cellcontrol, based in Baton Rouge, La., is the most accurate, secure and dependable solution for distracted driving caused by cellular phones and other mobile devices. Cellcontrol uses the automobile’s computer and phone-based software to put a stop to texting, e-mail, web browsing and phone use while operating a vehicle. For more information on Cellcontrol, go to www.cellcontrol.com.

Cellcontrol™ is a registered trademark of obdEdge, LLC a Baton Rouge, Louisiana-based company.

SOURCE Cellcontrol

Cellcontrol Partners with PURE Insurance to Offer Free Distracted Driving Technology to Members

Partnership Will Offer Members with Teen Drivers One-Year Free Subscription to Cellcontrol Technology in Effort to Curb Distracting Driving

PRESS RELEASE
June 12, 2012, 2:43 p.m. EDT

BATON ROUGE, La., Jun 12, 2012 (BUSINESS WIRE) —
Cellcontrol, the leading developer of distracted driving solutions, announced today the launch of a first-of-its-kind program with specialist member-owned insurer Privilege Underwriters Reciprocal Exchange (PURE) to help prevent distracted driving incidents caused by teenage drivers. As part of the pilot program, PURE has offered complimentary devices and a full year’s subscription to Cellcontrol’s technology to drivers under the age of 18, and will be providing the technology at a discounted rates to the entire PURE membership. Not only will policy holders have free or discounted access to the Cellcontrol technology, PURE has also announced plans to introduce discounts for youthful drivers who use a cell phone-blocking device.

“Involving insurance providers in the fight against distracted driving is crucial to long term safety of American drivers and we applaud PURE for being a pioneer by offering free technology and premium credits to their members that employ distracted driving solutions,” said Chuck Cox, senior vice president at Cellcontrol. “It’s an unfortunate reality that sometimes safety alone is not enough to motivate drivers to utilize a technology solution to prevent distracted driving. Programs like the one we have developed with PURE provide extra incentive for drivers to use a distracted driving solution, which will result in safer roads across the country.”

How Cellcontrol Works

The Cellcontrol device plugs into on board diagnostics (OBD) port in a vehicle to disable mobile devices while the user is driving including cell phones, laptops, and tablets. The device works in conjunction with an application loaded onto the mobile device. Unlike other solutions that utilize the GPS function on a smart phone, Cellcontrol does not produce false positives like disabling a phone while user is traveling on a subway because it only engages when the user’s own vehicle is in motion. Cellcontrol also offers the only available solution for feature phones, or non-smart phones, which allows for a wider user base and ultimately saves more lives.

About Cellcontrol

Cellcontrol, based in Baton Rouge, La., is the most accurate, reliable and enforceable solution for to stop distracted driving caused by cellular phones and other mobile devices. For more information, go to cellcontrol.com.

About PURE

For promotional purposes, PURE refers to the members of the PURE Group of Insurance Companies. PURE Group is rated “A-” (Excellent) by A.M. Best Company. Insurance coverage is underwritten through Privilege Underwriters Reciprocal Exchange, a Florida-domiciled reciprocal insurance exchange and member of the PURE Group. PURE provides coverage for high-value homes, automobiles, jewelry, art, personal liability and watercraft to more than 14,000 successful families in 35 markets across the U.S. and is committed to helping its members (policyholders) reduce the price of insurance today while controlling their long-term cost of risk. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information, visit pureinsurance.com.

SOURCE: Cellcontrol

http://www.highbeam.com/doc/1G1-294254607.html

As Part of PURE Promise(TM), PURE Provides Services to Help Members, Youthful Drivers, Lower Risk of Distracted Driving

PRESS RELEASE
June 12, 2012, 10:00 a.m. EDT

WHITE PLAINS, N.Y., June 12, 2012 /PRNewswire via COMTEX/ —

Privilege Underwriters Reciprocal Exchange (PURE), the member-owned property/casualty insurer dedicated to serving the needs of responsible owners of high-value homes, today announced a plan to help members (policyholders) avoid losses related to distracted driving. As part of the PURE Promise, the insurer’s risk management philosophy, this new program is aimed at helping members lower their long-term cost of insurance by providing parents with resources to help young drivers in their household form smart, safe driving habits.

“The PURE Promise embodies PURE’s ongoing commitment to helping our members reduce their long-term cost of risk, by working to identify common causes of loss, then providing resources and investing in proven methods to mitigate against those risks,” said Martin Hartley, Executive Vice President and Chief Operating Officer of PURE. “As car accidents rank as the number one killer of teenagers in the U.S., and distracted driving contributes to more than 25% of all auto accidents, PURE is acting on our commitment by offering a number of tools geared at helping our members and their youthful drivers stay safe behind the wheel.”

Empowering Parents to Engage with Teens PURE’s Member Advice Center, accessible through pureinsurance.com, offers tips and advice for members, as well as a Parent/Teen Driver Agreement that outlines specific behavior that young drivers should engage in and refrain from while operating a vehicle. “Parents play a huge role in influencing the types of drivers their children become, and are the first line of defense when it comes to instilling safe habits in young drivers,” said Hartley. “Our goal is to facilitate constructive, educational conversations between our members and their young drivers about the real dangers they face as drivers and as passengers.”

Curbing the Urge to Call, Text, Email and Surf the Web In an effort to help members cut down on distracted driving, PURE’s Risk Management team has researched and road tested a number of products that aim to eliminate the use of a cell phone while driving, and is pleased to announce a partnership with Cellcontrol. As part of their efforts to contribute to the cost of preventing losses, PURE has offered Cellcontrol devices at a discounted rate to all members, and, to encourage parents to promote safe driving habits among their teens, has provided 100 drivers under the age of 18 with a complimentary device and full year’s subscription to Cellcontrol’s service. In keeping with the company’s commitment to reward responsibility and proactive loss prevention with savings and premium credits, PURE has also announced plans to introduce discounts for youthful drivers who use a cell phone-blocking device.

Hands-on Experience in a Controlled Environment PURE has also introduced a Young Driver Training Program, facilitated through a partnership with the BMW Performance Driving Center. Beginning in fall 2012, PURE members and their teen drivers will have the opportunity to visit the state-of-the-art driving course and enroll in the Center’s Teen School. There, from behind the wheel of a current model year BMW, drivers learn from and experience a range of driving conditions designed to simulate real-world situations, from panic stops to loss of tire grip during a wet skid. Certified instructors provide feedback to correct driving responses and better equip young drivers to face the challenges of the road.

About PURE For promotional purposes, PURE refers to the members of the PURE Group of Insurance Companies. PURE Group is rated “A-” (Excellent) by A.M. Best Company. Insurance coverage is underwritten through Privilege Underwriters Reciprocal Exchange, a Florida-domiciled reciprocal insurance exchange and member of the PURE Group. PURE provides coverage for high-value homes, automobiles, jewelry, art, personal liability and watercraft to more than 14,000 successful families in 35 markets across the U.S. and is committed to helping its members (policyholders) reduce the price of insurance today while controlling their long-term cost of risk. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information, visit pureinsurance.com.

Interviews with PURE’s executives, agents and members may be coordinated. Copies of the A.M Best Company report are available here.

Morgan County Citizen – New Technology Aids Caleb’s Law

By: Michael Prochaska
Staff Writer

Three years after the State of Georgia declared a ban on texting while driving, new technology aids in enforcing the law. A new device called Cellcontrol effectively restricts texting and other hands-on applications while driving.

It works like this: After an app is downloaded to the user’s smart phone, the device is plugged into the OBD-II diagnostics port for cars made after 1996. It restricts texting, Web browsing, e-mail and other functions based on vehicle movement. The phone is still able to dial 911 for emergencies. If the driver unplugs the device, a third party, such as a parent, receives an e-mail alert. The device costs $129 and has no monthly charge.



Under Caleb’s Law, improperly using a media device carries a fine. The state’s ban on texting is named after Caleb Sorohan, a Morgan County teen who died while texting in a car in 2009. His mother, Mandi Sorohan, met with WSB-TV consumer investigator Jim Strickland last week to learn more about a product that she said could have saved her son’s life.

“It might make some teenagers mad,” she said. “But I’d rather have my teenager mad than dead.” Sorohan said she had heard of technology that provided a safety net for those who ignore the law, but that she had not seen a product until recently.  “I think it’s a good thing to have,” she said. “Teenagers just don’t think it’s (a car wreck) going to happen to them.”

Sorohan said the new technology opens up a slate of possibilities for insurance companies. She said she heard of cases where insurance companies give a discount for people who use Cellcontrol or a similar device in their car. But because the technology is new, compatibility and distribution are two areas in which the company of the same name is working on improving.

Cellcontrol currently works with smartphones such as an Android or BlackBerry, but the iPhone is still pending, according to Cellcontrol’s Web site. According to a representative from Cellcontrol, the company has contracted to sell the device through Verizon stores. Madison’s Verizon store, however, does not yet carry it. Stephen Saylor, Verizon manager, said he would add Cellcontrol to the store’s inventory if the company reached out to him. “It’s worth a life, honestly,” he said. “It’s something you definitely need,” said Kimberly Fuller, a sales representative at an AT&T store in Madison. Though Cellcontrol does not yet work with the iPhone, Fuller said AT&T stores offer a variety of hands-free devices.

Morgan County Sheriff Robert Markley said that although texting while driving receives the most media attention, multitasking in a vehicle is just as dangerous. Markley said he encourages drivers to put away their phones and GPS devices once they start the ignition.

“I think that’s the kind of thing (Cellcontrol) they’re going to have to put out there, because people are so attached to their phones,” he said. “We’ve seen texting while driving as a growing problem. I don’t think just the law is enough of a deterrent to keep people from doing it.”

While Cellcontrol has the benefits of parental oversight for teenagers, Sorohan said it could benefit adults as well.

“The biggest advice I would give to parents is to lead by example,” she said “When you get in the car, you put your phone away.

Related news link:

WSB-TV 2 Atlanta – Device Keeps People from Texting and Driving

Device aims to keep teen drivers from texting behind the wheel – vcstar.com

Summary of an article written by Rachel McGrath
Ventura  County Star


Posted June 8, 2012  at 5:25 p.m

Cellcontrol, a Louisiana company, has designed a technology to stop distracted driving.  While having success with commercial fleets, Cellcontrol has partnered with Scosche, an Oxnard, California company, to move into the consumer market.  Scosche’s Safe Driving System powered by Cellcontrol, is available for Android and BlackBerry phones.

This solution, when in use, disables text messaging, internet access, and incoming and outgoing calls. Scosche’s interface product manager, Ted Lopez, stated that while other solutions are out there, Cellcontrol is unique because it is fully functional out of the box.  With Cellcontrol, there is no need to pair it with a Bluetooth device. Mr. Lopez stated, also, “There’s no way around for a parent not to know it’s being tampered with.”

To read the complete article and see what the California Office of Traffic Safety statistics say, as well as what patrol and local law enforcement agencies are seeing, visit:  http://www.vcstar.com/news/2012/jun/08/device-aims-to-keep-teen-drivers-from-texting/

Device Keeps People From Texting and Driving – WSB-TV Atlanta

ATLANTA —

Mandi Sorohan arrived at a rest stop in Morgan County in a van carrying a bump sticker which serves as a remembrance and a warning for anyone driving near her.

The sticker demands drivers not to text behind the wheel. It carries the name of her 18- year-old son, Caleb, who crashed and died while texting in 2009. The state’s ban of texting is called Caleb’s law.

Sorohan agreed to meet consumer investigator Jim Strickland. She wanted to see a device he brought called the Cellcontrol.

“This is awesome. You can guarantee your kids are not going to be doing this while they’re driving,” said Sorohan.

Strickland showed Sorohan video he had shot earlier with the vice president of Cellcontrol, Chuck Cox. Cox plugged the device into the same socket where they read a car’s emissions.

“Teenagers, even parents, won’t be able to text and drive,” Cox said as he installed the device.

As Strickland drove, Cox was in the passenger seat.

Whenever the car was moving, texting stopped dead.

A warning screen appeared on his smartphone. The user decides which phones get disabled and can even control which numbers the phone will voice call. The phone is always able to call 911.

If anyone unplugs it, the controlling user gets an email alert.

“We lose about 6,000 (people) a year to distracted driving and 450,000 accidents. It’s a big problem,” said Cox.

Cox explained the user must register the device via the web, then download an app to each phone to be controlled.

Most major smartphones are compatible, but a certification for iPhone is still weeks away.

Cox said the laws against texting and driving have had an unintended backfire.

“People, when it wasn’t illegal, would be texting and driving near the steering wheel. Now that it’s illegal they drop it to their lap. As a consequence it’s even more dangerous,” Cox said.

Sorohan said police are also not enthused about enforcement because pulling texting records to make a case is a painstaking process.

She said parents can use the device in concert with setting a good example at home. “They need to put their phone away as soon as they get in the car. That needs to the rule,” Sorohan said.

To see the story, visit WSB-TV’s site: http://www.wsbtv.com/news/news/device-keeps-people-texting-and-driving/nPGGr/

Some New Gadgets On The Market

By Deborah Porterfield – USA TODAY

This weekly roundup takes a look at the practical and sometimes quirky aspects of tech products.

Device blocks texting in the car

Worried about your teen driver texting while driving? With cellControl, you can go beyond the usual safety lectures. The Bluetooth device, which can be plugged into a car’s on-board diagnostic system, keeps drivers from texting, e-mailing or making phone calls while the car is moving. If someone tries to remove or deactivate the device, it can be programmed to e-mail or text you. The device from Scosche costs about $130.

www.scosche.com

For the complete article, go to: http://www.dailycomet.com/article/20120524/WIRE/120529845/1008?Title=Some-new-gadgets-on-the-market

Washington Post – Employees use of cellphones while driving becomes a liability for companies

By , Published: May 20



One was a lumber salesman who crippled a 78-year-old woman. Another was driving a toy company’s van when he killed a college sophomore. When a cable company guy rammed a stopped car at 71 mph, a woman and her mother died. A driver in a com­pany car didn’t react when traffic slowed, rear-ending a Honda in a chain-reaction crash that killed a 32-year-old woman.

All four drivers were using their cellphones. At a time when the National Safety Council estimates that about one-quarter of all crashes involve cellphones or texting — about 1.2 million accidents a year — these four crashes had something else in common.

The companies that employed those drivers were sued. Distracted-driving lawsuits now are part of the legal landscape, and the lawyers who bring them are increasingly going after the deep pockets of corporations that let their employees talk or text while behind the wheel.

Juries are making it worth their while: One awarded $21.6 million to the Florida family of the Honda driver. And a federal magistrate ordered an Alabama trucking company to pay $18 million for an accident that happened when one of its drivers reached for a cellphone.

Many corporations are eager to settle once they discover they are facing lawyers armed with the smoking gun of cellphone records. The Arkansas lumber company whose salesman crippled the 78-year-old woman paid a $16.1 million settlement. And International Paper settled for $5.2 million after an employee on a cellphone caused a collision that cost a woman her arm.

Todd Clements, a Texas lawyer who sued the cable company for the accident that killed two women, thinks companies are wise to settle without a jury trial.
“People think there’s a good defense here by saying, ‘Everybody does it,’ ” Clements said. “Well, that’s not true, because the jury doesn’t want everyone to do it. They just want to do it themselves. It’s a huge disconnect.”

Given the opportunity to play the scold, jurors are eager, Clement said, to punish corporations in what amounts to a primal act of self-preservation: By awarding huge amounts of money to plaintiffs, they encourage corporate bans on calling and texting.

Multiplying risks

David Teater, a transportation director at the National Safety Council, recently explored corporate liability in cases involving texting and cellphone use. “There was a recent poll in California where fear of cellphone driving outranked drunk driving for the first time,” said Teater, whose 12-year-old son was killed by a 20-year-old woman who drove her Hummer through a red light while using a cellphone.

Teater links corporate liability to research that shows drivers using cellphones are four times as likely to be involved in a crash. “If an employer knew a behavior in some other aspect of the business put employees at four-times-greater risk of injury, would they still expect or even encourage that behavior?” he said. “It’s a huge trend. It’s a real liability for companies, a real risk.”

Whether it’s a company car, a company-issued phone or just an employee making a business call in a private car on a private phone, the corporation is within the reach of a distracted-driving lawyer. “Cellphone use in a catastrophic case is going to be gasoline on the fire,” said Clements, who wouldn’t reveal the settlement paid by Cable One, a subsidiary of The Washington Post Co. “You’ve just ratcheted up your exposure and the essential value of the case exponentially.”

Many Fortune 500 companies have moved to ban all employee cellphone use while driving. UPS, DuPont, Chevron, CSX, Shell and Time Warner are among them. When companies with bans were surveyed by the NSC two years ago, 7 percent said productivity had declined after the ban but 19 percent said it had increased.“There was absolutely concern about that,” said Doug Pontsler, vice president for safety at Owens Corning. “But our position is, quite simply, that we don’t make safety decisions based on productivity.

”After discouraging phone use by drivers for years, Owens Corning implemented a complete ban April 1.“We found the customer response to be really positive to this,” Pontsler said. “Our people have been very open with our customers about the fact that ‘Hey, I may not be able to answer the call immediately.’”

Pontsler and distracted-driving experts agree that the recommendation of a total ban by the National Transportation Safety Board in December was a  tipping point for many companies.

Educating the workforce is critical if any policy is going to stand against a later lawsuit, said David Strayer, a University of Utah professor who is a leading researcher on distracted-driving issues. “It can’t be a wink-wink, nod-nod policy, but in fact one where you really are expected not to use the phone,” Strayer said.

Clements said it’s easy to box in company officials, forcing them to pretend they were unaware of the danger of distracted driving or to admit that they knew the risk and ignored it. “Then you’re able to use the argument that you knew better but you didn’t do better, and that’s the one that really ticks a jury off,” Clements said. “Any employer who doesn’t believe they’re in a box now is foolish.”

In depositions in the Cable One lawsuit, a company official said: “We don’t think it’s respectful to our associates, or reasonable in this day and age, to ban communication. We trust our associates to have really good judgment, and that’s what our policies are all about.”

Disclosing data

It’s impossible to know just how many crash lawsuits hinge on cellphone use. Since lawyers say the majority of cases are settled with sealed agreements before they reach a jury, there are rarely multimillion-dollar jury awards that make headlines.

Until recently, the science of determining whether a cellphone was in use at the time of impact generally has been sketchy. The time stamp on an accident usually was the moment when someone called police to report it. Especially with text messages, which could just take seconds to exchange, matching message to crash impact is a challenge.

“But with phone records now, I will actually be able to track your phone in motion,” said Paul Atchley, a University of Kansas professor who has been a expert witness in distracted-driving cases. “When suddenly your phone is no longer moving, I know pretty certainly when the crash occurred and if you were talking around the time of the crash.”

Atchley says the on-board computers in all new vehicles will make that task simple. “It will become much easier, not too far in the future, for an accident investigator to roll up to the scene, put a little device in the data port and pull off all the information they need to know exactly what happened at the time of the crash,” he said.

Story found: 

http://www.washingtonpost.com/local/trafficandcommuting/employees-use-of-cellphones-while-driving-becomes-a-liability-for-companies/2012/05/20/gIQAFia2dU_story.html